| |
Value-4IT Software products
Distribution
Given our knowledge of the UK and indeed EMEA
market place of ISV's, IHV's, VAR's and Distributors, Value-4IT are
ideally placed to assist the overseas software manufacturer create a
UK and/or EMEA operation, either directly with their own company
brand or via a distribution channel. Value-4IT have assisted a
number of software manufacturers' in establishing a UK and
EMEA distribution channel with an all encompassing service,
including but not limited to:
|
■ |
Distributor/Partner Qualification (UK/EMEA shortlist creation) |
|
■ |
UK Office Infrastructure (Company set-up, Personnel recruitment, et
al) |
|
■ |
Distributor Management (Sales qualification, Marketing, Technical
training, et al) |
|
■ |
Interim Management
(UK operation management for subsequent handover) |
|
■ |
Support (Interim or long-term Pre Sales and Post Sales
implementation support) |
Ultimately local market success is achieved via an appreciation of
the culture, etiquette, marketplace and indeed the business model
required for success in any given territory. Typically
Value-4IT have assisted software manufacturers' from USA and Israel
in establishing UK and EMEA operations. Of course, just as each of the
states within the USA might require a different business engagement
style, then largely the same is true for each of the countries
throughout EMEA. However the major difference is culture and
language, where there are numerous cultures and languages throughout
EMEA, while largely the culture within the USA is universal, as is
the language spoken and written, namely English! Similarly the
USA has its own hierarchy of revenue opportunity from
state-to-state, while a similar hierarchy applies within EMEA.
All of these subjective considerations generate a requirement for a
carefully qualified business plan and a modicum of timely
value-added input and mentoring from like-minded but locally based
business partners.
Value-4IT are ideally placed being a
UK based operation that can assist EMEA market penetration via a
cost-efficient and tangible modus operandi for non-UK based software manufacturers'.
Software distribution is a serious matter and even establishing a
network of distributors can be time consuming, but without
qualification and commitment to sales generation, such an investment
may very quickly become precarious, as the distribution channel
appointed might require a significant investment in support time,
while generating little or no revenue, which of course impacts the
overall bottom-line. In conclusion, EMEA is a significant and
geographically dispersed economy
with an ever-increasing requirement for best-of-breed and value-added software
solutions; and so as with anything in life, a modicum of pragmatic
speculation will increase the chances for accumulation.
back to top
|
|
JES_Dropdown_Side.gif){kind=small}
JES_Dropdown_Main.jpg){kind=small}
